Identity & Strategy
Those who want to enter the market quickly and effectively with new designs and products need to have a solid brand identity. It is not only consumers who appreciate this clarity. For designers, a clear brand provides unprecedented focus, inspiration and demarcation. After all, it is best to build on a solid foundation. So, you will be able to make great strides in your product design, CMF design and the development of your collection.
A successful brand requires a strong identity. That is why we brainstorm with our customers on how to sharpen their identity. And how that brand identity can be reflected in new models. After all, you want the identity of your brand to be reflected in all your products. And vice versa: a design should be so unique that it boosts the identity of your brand.
Your product is your ambassador. It has to deliver what you promise as a brand. So, we like to start with an assessment of what your brand stands for, what you have already done to establish your identity. We make a thorough analysis and extrapolate it into one clear overview. We then explore the relevant trends together. Finally, we review your product portfolio to see how we can make your brand even more attractive to your target audiences.
Whether it is a new product line, an existing identity or a completely new brand. Start with an Identity & Strategy process and you can rest assured that your new products will strengthen the brand.
Lotus Chair Rob Parry
Vorige week was het zo ver. De Lotus Fauteuil die Rob Parry (nu 94 jaar) tussen 1950 en 1952 ontwierp werd nu in geheel nieuw design overhandigd aan de grootmeester en zijn familie. Wat begon als een passie voor de iconische kl...
Cortina Common uitgeroepen tot ‘Fiets van het Jaar 2019’
Begin deze maand werd de Cortina Common uitgeroepen tot ‘Fiets van het Jaar 2019’. Tijdens de opening van fietsbeurs Bike MOTION maakte RAI vereniging het feestelijke nieuws bekend. Uit het juryrapport: “De Cortina Common is me...
Cortina Common wint Eurobike Award 2018
Friedrichshafen – StudioMOM maakte voor Cortina het productontwerp van de Cortina Common, deze heeft op de Eurobike een award in de wacht gesleept. De jury prees vooral het fraaie frame en het bijzondere AVS-kliksysteem. De Cor...